How a Flat Rate Brokerage Almost Cost Us More Than $100,000

We first listed our home with a flat rate brokerage hoping to save money. In the past we saw agents that just took some pictures, listed the property on the MLS, and maybe held an open house.  We didn’t feel their efforts were worth a full 3% commission. Initially we had a few showings, and even received an offer, but it was $175,000 below our asking price, and because of poor communication from the listing service, it had expired before we even saw it.

We only had a couple more showings over the next month, so we decided to lower the asking price by $63,000 to see if that was the reason for the lack of interest.  After another week there were still no showings.  We were both frustrated and discouraged. It was apparent that the flat rate brokerage was not meeting our needs. 

That’s when we met Joel. We could tell immediately that he was energetic and in tune with our market.  We talked about our needs, he listened, and then offered to do some analysis to help us figure out why our home wasn’t selling.  After he completed a very in-depth analysis, he advised that he felt our home was priced right.  He shared with us the strategy he used to recently sell a similar home for $1.2M, within hours of its listing.  We could see he invested a lot of time and money into helping his clients sell their homes.  It made us feel that he was equally invested in us.

Although we have several good friends who are realtors, after Joel showed us his research and marketing techniques he had used to sell similar homes we knew he was the right realtor for us.  Paying attention to proper protocol, he advised us he couldn’t interfere with our current listing service. That weekend we fired our listing service and hired Joel.  Through the whole process, Joel was professional and went beyond the normal job description of a realtor.  He even helped us remove a tree when we were preparing to show our home!

Joel networked with other agents who represented buyers in our market, and had agents wanting to show the property before it was even back on the MLS.  What really strengthened our confidence that we would sell our home is when we had buyers flying in from out of state just to see our property. That’s when we knew we were going to be able to sell our home!  We received a full-price cash offer from an international buyer within 24 hours of hitting the MLS. Joel was in our corner at all times, he remembered our concerns with the timing of the sale and helped us to negotiate a favorable settlement date.

We cannot say enough about Joel! He listens well, knows what he needs to do, and he was invested in us. Joel didn’t just earn our business, he earned our trust and our friendship. Rarely do you get more than you hope for in an agreement. Joel was more than we could have asked for in an agent and has become a trusted friend for life.

We first listed our home with a flat rate brokerage hoping to save money. In the past we saw agents that just took some pictures, listed the property on the MLS, and maybe held an open house.  We didn’t feel their efforts were worth a full 3% commission. After 6 weeks we were both frustrated and discouraged.

That’s when we met Joel. We could tell immediately that he was energetic and in tune with our market.  We talked about our needs, he listened, and then offered to do some analysis to help us figure out why our home wasn’t selling.  After he completed a very in-depth analysis, he advised that he felt our home was priced right.  He shared with us the strategy he used to recently sell a similar home for $1.2M, within hours of its listing.  We could see he invested a lot of time and money into helping his clients sell their homes.  It made us feel that he was equally invested in us.

Although we have several good friends who are realtors, after Joel showed us his research and marketing techniques he had used to sell similar homes we knew he was the right realtor for us. We received a full-price cash offer from an international buyer within 24 hours of hitting the MLS.

We cannot say enough about Joel! He listens well, knows what he needs to do, and he was invested in us. Joel didn’t just earn our business, he earned our trust and our friendship. Rarely do you get more than you hope for in an agreement. Joel was more than we could have asked for in an agent and has become a trusted friend for life.

Dave and Patti Ellis

 

To see the great marketing that we used to sell their home in a day checkout 10458paradisecir.com

 

 

 

Posted on July 29, 2018 at 11:22 am
Joel Finnie | Category: Uncategorized

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